International Sales Manager (German Speaker)

Kansainvälinen Myyntipäällikkö (Saksankielinen) – Europe (Hybrid)

SAWO Inc. is a global leader in the sauna industry with over 30 years of experience providing authentic Finnish sauna experiences. The company designs and manufactures high-quality Finnish saunas, sauna heaters, steam generators, infrared saunas, and accessories, employing close to 500 people across Finland, The Philippines, and Hong Kong. SAWO adheres to rigorous quality standards, possessing ISO 9001:2015 and ISO 14001:2015 certifications, reflecting its dedication to quality and sustainability. Using high-grade wood sourced exclusively from northern Europe, Canada, and the USA, SAWO maintains the excellence expected of a Finnish company.

This is a full-time, hybrid role for a Sales Manager to take charge of German speaking countries in Europe. This professional will be responsible for driving regional sales strategies within the boundaries of our global sales strategies, managing regional client relationships, identifying new business opportunities, and ensuring growth in applicable markets.

Additional responsibilities include preparing and presenting sales reports, collaborating with cross-functional teams, and participating in client meetings as well as regular international exhibitions.

This role focuses on building long-term partnerships, hitting revenue targets, and expanding market share in the sauna industry.

Key Responsibilities:

• Develop and execute sales strategies to meet quarterly and annual targets across assigned regions or channels
• Build and strengthen the Sawo brand even further
• Coordinate and report on regular basis with other sales teams
• Identify new B2B opportunities and guide sales
• Build and nurture relationships with key clients, distributors, and stakeholders to ensure repeat business and loyalty
• Present product demos, technical specs (e.g., heater capacities, stone options), and customized solutions to meet client needs
• Collaborate with marketing, production, and logistics teams for seamless order fulfillment and project support
• Analyze market trends, competitor activity, and sales data to refine strategies and forecast accurately
• Negotiate contracts, pricing, and terms while maintaining profitability
• Track performance via Odoo and provide regular reports to senior management

Requirements:

• 4+ years in Sales, with proven expertise in B2B International Sales
• Proven track record achieving sales targets in international or export markets
• Excellent communication, negotiation, and relationship-building skills
• Fluent in German and English
• Familiarity with MS Office, and sales analytics tools
• Proficiency in Odoo CRM system is a plus
• Willingness to travel for business requirements
• Bachelor’s degree in business, marketing, or related field preferred
• Strong knowledge of sauna or Wellness industry is a plus

What We Offer:

• The function is Full Time and mainly Hybrid
• You will be employed by Sawo Sauna Europe (SSE) – Our European Distribution Centre
• Competitive salary plus performance bonuses
• Opportunity to grow with a pioneering sauna manufacturer serving 90+ countries
• Supportive team in a fast-paced, innovative environment

How to Apply:

Send your CV to rekry@sawo.com! We urge you to apply ASAP, as hiring is done on a rolling basis.