LATEST NEWS
Upcoming Exhibitions
Aquanale & Piscina Barcelona
We are happy to announce that we will be attending two exhibitions in Europe less than a month apart. Come and see us at Aquanale and Piscina Barcelona.
Aquanale: OCTOBER 28-31, 2025
» Hall 8 Stand A028 – B209, Messeplatz 1, 50679 Cologne, Germany
Piscina Barcelona: NOVEMBER 17-20, 2025
» Stand D90, Recinto Gran Via, Pabellon P1, Nivel 0, Gran Via, Exhibition Centre, Barcelona, Spain
More than simply creating products, we help you bring authentic and personalized Finnish sauna experiences. As we see it, sauna belongs to everyone around the world.
This time around, our exhibition highlights have to do with exceptional innovation in sauna controls and heater design. For further information about these upcoming products, be on the lookout for updates on our website and in our social media channels.
We’ll also unveil our new accessory collections—from Normal and Basic sets to Luxury and Dragon designs. Each set is crafted to complement each sauna’s aesthetic while focusing on the user’s personal sauna experience.
Sauna is more than a room, it provides a wellness lifestyle. At both Aquanale and Piscina Barcelona, you will discover how our products blend authenticity, design, and modern innovations to transform everyday routines into moments of true wellness
Come see it, feel it, and experience it for yourself.
UNTIL THE FIRST EXHIBITION
MEZ2 Plant 4 Expansion
SAWO Strengthens Global Position With Expansion
SAWO Strengthens Global Position With Expansion
We are proud to announce the acquisition of our new Plant 4 in the Mactan Economic Zone 2, MEZ2, in Cebu. This development officially makes us the largest operator in the Estate. The expansion marks a bold step forward in our commitment to meeting global demand and continuing to lead the sauna industry with uncompromising quality and innovation.
By expanding our facilities, we increase our production capacity and reinforce our position as a trusted global brand. The wellness industry continues to experience a remarkable boom, and we are even better equipped to take it on with the expansion.
At the heart of this achievement lies our desire to deliver authentic, personal Finnish sauna experiences worldwide. Every product we create is designed with an emphasis on tradition, quality, and innovation.
We extend our thank you to the Aboitiz Group for their support throughout this journey, to our partners, and to every member of the SAWO community for making this possible.
We look forward to shaping the next era of sauna innovation—together.
Talent SearchJoin Our Growing Team in Cebu
We believe that our people are the driving force behind every achievement. As we celebrate the expansion of Plant 4 in Cebu, we are opening a new chapter—not only for production, but also for people. We are now looking for passionate individuals to join our team in Cebu, Philippines.
We are looking for talents who bring experience in the sauna and wellness industry, and who are eager to contribute to a global brand that delivers authentic Finnish sauna experiences to over 90 countries and counting. If you are a self-starter that thrives in a dynamic, tropical setting and wants to be part of a company that blends tradition with innovation, we are the right fit for you.
Explore our job openings and join us in shaping the next era of wellness.
